Aire Radio Networks

Advantage Network

Hispanic Men 25-54, MF 6a-7p

Listeners gravitate to Advantage Network!

Advantage Network is a full service music network with strong national coverage and an impressive station lineup delivering high-quality programming of the most popular regional bands and artists.

Advantage Network features a variety of music styles like Regional Mexican, TropiBanda, Ranchera, Mariachi, Grupero and Norteña reaching Hispanic Americans, and is the smart choice for advertisers targeting male decision makers.

Key Facts

  • 79.4% Hispanic DMA
  • Audience comp 54/46 MF
  • Top 10 of 10 Markets
  • 48 Affiliates
  • Daypartable & Copy splittable
Demo AQH Rating
HA 18+ 546,000 1.4
HA 18-34 176,500 1.1
HA 18-49 360,300 1.3
HA 25-54 361,800 1.6
HM 18-34 93,900 1.1
HM 18-49 192,700 1.4
HM 25-54 197,400 1.6
  • 28% of listeners have income $50K+
  • 13% of listeners have income $75K+
  • 34% of listeners have some college or more
  • 15% of listeners have graduated college
  • 57% of listeners have 1 or more child in household
  • 18% of listeners have a HH size of 1-2
  • 82% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 6a-7p; HA18+, HA18-49

Source: Arbitron Nationwide, Spring 2015; M-F 10a-3p; HA18+, HA18-49

Impacto Network

Hispanic Adults 18-49, Sat & Sun 6a-12m
IMPACTO network offers an unique line-up of stations (impacting the highest concentrations of Hispanics in the U.S.) IMPACTO is a full service network offering copy split capabilities to efficiently deliver your branded message. Diversified formats include: Tropical, Mexican Regional as well as Spanish Pop AC. IMPACTO network reaches your targeted audience via all dayparts and slightly over indexes in radio’s top rated day-part, Mid-Day.

Key Facts

  • 71% Hispanic DMA Coverage
  • Audience comp 52/48 MF
  • Top 9 of 10 Markets
  • 33 Affiliates
Demo AQH Rating
HA 18+ 360,400 1.0
HA 18-34 114,400 0.7
HA 18-49 231,400 0.8
HA 25-54 231,500 1.0
HM 18-34 58,200 0.7
HM 18-49 120,900 0.8
HM 25-54 122,300 1.0
  • 30% of listeners have income $50K+
  • 13% of listeners have income $75K+
  • 35% of listeners have some college or more
  • 16% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 19% of listeners have a HH size of 1-2
  • 81% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 6a-12m; HA18+, HA25-54

Aire Select Network

Hispanic Adults 18-49, Sat & Sun 6a-12m
AIRE SELECT enables advertisers to specifically pin-point the dense Hispanic Population which is concentrated in the top 10 Hispanic DMA’s. These listeners represent over 50% of the total Hispanic population. AIRE SELECT efficiently reaches key demos through top rated music intensive stations with a variety of formats culturally relevant to the U.S. Hispanic radio audience today. Diversified formats include: Mexican Regional holding the dominant share of audience, followed by Spanish Pop AC.

Key Facts

  • 54% Hispanic DMA Coverage
  • Audience comp 53/47 MF
  • Top 6 of 10 Markets
  • 11 Affiliates
Demo AQH Rating
HA 18+ 344,900 0.9
HA 18-34 108,400 0.7
HA 18-49 219,700 0.8
HA 25-54 220,500 0.9
HM 18-34 54,600 0.6
HM 18-49 114,200 0.8
HM 25-54 115,600 1.0
  • 30% of listeners have income $50K+
  • 14% of listeners have income $75K+
  • 36% of listeners have some college or more
  • 17% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 19% of listeners have a HH size of 1-2
  • 81% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-Sun 6a-12m; HA18+, HA18-49

Prime Family Weekend

Hispanic Adults 18-49, Sat & Sun 6a-12m

One of radio’s largest audiences and highest ratings, Prime Family Weekend.

Target Hispanic families in top markets with disposable incomes and a full range of programming services including hourly news, sports and entertainment features.

Prime Family Weekend dominates with Tropical/AC, Regional Mexican, Spanish CHR/Hits formats, and is concentrated in top markets reaching families during the busy weekend.

Key Facts

  • 71% Hispanic DMA coverage
  • Audience comp 48/52 MF
  • Top 7 of 10 Markets
  • 45 Affiliates
Demo AQH Rating
HA 18+ 501,600 1.3
HA 18-34 161,500 1.0
HA 18-49 320,100 1.2
HA 25-54 318,300 1.4
HW 18-34 85,600 1.1
HW 18-49 162,400 1.2
HW 25-54 161,300 1.4
  • 25% of listeners have income $50K+
  • 10% of listeners have income $75K+
  • 30% of listeners have some college or more
  • 14% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 21% of listeners have a HH size of 1-2
  • 79% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; SAT 6a-7p; HA18+, HA18-49

Entertainment Weekend Network

Hispanic Adults 18-49, Sat & Sun 6a-12m

Entertainment Weekend delivers the coveted 18-49 Demographic, reaching Hispanic Adults through entertainment features, celebrity interviews, music countdowns and specialty segments, which include fitness and financial tips amongst others.

Entertainment Weekend dominates with Regional Mexican, Spanish CHR/Hits formats, and is concentrated in top markets.

Key Facts

  • 70% Hispanic DMA coverage
  • Audience comp 48/52MF
  • Top 7 of 10 Markets
  • 41 Affiliates
Demo AQH Rating
HA 18+ 1,362,900 3.6
HA 18-34 429,500 2.6
HA 18-49 847,900 3.1
HA 25-54 840,000 3.6
HW 18-34 234,800 3.1
HW 18-49 437,100 3.3
HW 25-54 433,400 3.9
  • 28% of listeners have income $50K+
  • 11% of listeners have income $75K+
  • 33% of listeners have some college or more
  • 16% of listeners have graduated college
  • 53% of listeners have 1 or more child in household
  • 21% of listeners have a HH size of 1-2
  • 79% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; SS 6a-12m; HA18+, HA18-49