Aire Radio Networks

Advantage Network

Hispanic Men 25-54, MF 6a-7p

Listeners gravitate to Advantage Network!

Advantage Network is a full service music network with strong national coverage and an impressive station lineup delivering high-quality programming of the most popular regional bands and artists.

Advantage Network features a variety of music styles like Regional Mexican, TropiBanda, Ranchera, Mariachi, Grupero and Norteña reaching Hispanic Americans, and is the smart choice for advertisers targeting male decision makers.

Key Facts

  • 79.4% Hispanic DMA
  • Audience comp 54/46 MF
  • Top 10 of 10 Markets
  • 48 Affiliates
  • Daypartable & Copy splittable
Demo AQH Rating
HA 18+ 546,000 1.4
HA 18-34 176,500 1.1
HA 18-49 360,300 1.3
HA 25-54 361,800 1.6
HM 18-34 93,900 1.1
HM 18-49 192,700 1.4
HM 25-54 197,400 1.6
  • 28% of listeners have income $50K+
  • 13% of listeners have income $75K+
  • 34% of listeners have some college or more
  • 15% of listeners have graduated college
  • 57% of listeners have 1 or more child in household
  • 18% of listeners have a HH size of 1-2
  • 82% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 6a-7p; HA18+, HA18-49

Millennial Network

Hispanic Adults 18-34, MF 6a-3p

Engage the new normal and boost your goals with Millennial Network!

A complete lineup of young-adult stations with creative customized options for advertisers to reach this highly desirable demographic: affluent and professional singles and families.

Millennial Network consists of Spanish CHR and Hits, Tropical/AC and Regional Mexican formats, attractive to a wide range of advertisers.

Key Facts

  • 79.0% Hispanic DMA coverage
  • Audience comp 54/46 MF
  • Top 10 of 10 Markets
  • 52 Affiliates
  • Midday
Demo AQH Rating
HA 18+ 657,000 1.7
HA 18-34 201,300 1.2
HA 18-49 413,800 1.5
HA 25-54 413,300 1.8
HM 18-34 107,400 1.2
HM 18-49 216,800 1.5
HM 25-54 217,900 1.8
  • 27% of listeners have income $50K+
  • 11% of listeners have income $75K+
  • 30% of listeners have some college or more
  • 14% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 19% of listeners have a HH size of 1-2
  • 81% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 10a-3p; HA18+, HA18-49

Young Adult Network

Hispanic Adults 18-49, MF 6a-12m

Young Adult consists of high-rated Spanish-language radio stations in major markets and flexible scheduling options to reach the fastest growing population in the U.S.

Young Adult is the ideal vehicle with music, entertainment, sports and news formats in Los Angeles, New York, Miami, Houston and Chicago to reach advertisers’ business goals.

Key Facts

  • 79% Hispanic DMA coverage
  • Audience comp 55/45 MF
  • Top 10 of 10 Markets
  • 51 Affiliates
  • Daypartable & Copy-splittable
Demo AQH Rating
HA 18+ 479,100 1.3
HA 18-34 155,000 1.0
HA 18-49 314,300 1.1
HA 25-54 313,100 1.3
HM 18-34 84,100 1.0
HM 18-49 172,400 1.2
HM 25-54 173,700 1.4
  • 27% of listeners have income $50K+
  • 12% of listeners have income $75K+
  • 32% of listeners have some college or more
  • 14% of listeners have graduated college
  • 57% of listeners have 1 or more child in household
  • 18% of listeners have a HH size of 1-2
  • 82% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 6a-12m; HA18+, HA18-49

Impacto Network

Hispanic Adults 18-49, Sat & Sun 6a-12m
IMPACTO network offers an unique line-up of stations (impacting the highest concentrations of Hispanics in the U.S.) IMPACTO is a full service network offering copy split capabilities to efficiently deliver your branded message. Diversified formats include: Tropical, Mexican Regional as well as Spanish Pop AC. IMPACTO network reaches your targeted audience via all dayparts and slightly over indexes in radio’s top rated day-part, Mid-Day.

Key Facts

  • 71% Hispanic DMA Coverage
  • Audience comp 52/48 MF
  • Top 9 of 10 Markets
  • 33 Affiliates
Demo AQH Rating
HA 18+ 360,400 1.0
HA 18-34 114,400 0.7
HA 18-49 231,400 0.8
HA 25-54 231,500 1.0
HM 18-34 58,200 0.7
HM 18-49 120,900 0.8
HM 25-54 122,300 1.0
  • 30% of listeners have income $50K+
  • 13% of listeners have income $75K+
  • 35% of listeners have some college or more
  • 16% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 19% of listeners have a HH size of 1-2
  • 81% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 6a-12m; HA18+, HA25-54

Aire Select Network

Hispanic Adults 18-49, Sat & Sun 6a-12m
AIRE SELECT enables advertisers to specifically pin-point the dense Hispanic Population which is concentrated in the top 10 Hispanic DMA’s. These listeners represent over 50% of the total Hispanic population. AIRE SELECT efficiently reaches key demos through top rated music intensive stations with a variety of formats culturally relevant to the U.S. Hispanic radio audience today. Diversified formats include: Mexican Regional holding the dominant share of audience, followed by Spanish Pop AC.

Key Facts

  • 54% Hispanic DMA Coverage
  • Audience comp 53/47 MF
  • Top 6 of 10 Markets
  • 11 Affiliates
Demo AQH Rating
HA 18+ 344,900 0.9
HA 18-34 108,400 0.7
HA 18-49 219,700 0.8
HA 25-54 220,500 0.9
HM 18-34 54,600 0.6
HM 18-49 114,200 0.8
HM 25-54 115,600 1.0
  • 30% of listeners have income $50K+
  • 14% of listeners have income $75K+
  • 36% of listeners have some college or more
  • 17% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 19% of listeners have a HH size of 1-2
  • 81% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-Sun 6a-12m; HA18+, HA18-49

Prime Family Weekend

Hispanic Adults 18-49, Sat & Sun 6a-12m

One of radio’s largest audiences and highest ratings, Prime Family Weekend.

Target Hispanic families in top markets with disposable incomes and a full range of programming services including hourly news, sports and entertainment features.

Prime Family Weekend dominates with Tropical/AC, Regional Mexican, Spanish CHR/Hits formats, and is concentrated in top markets reaching families during the busy weekend.

Key Facts

  • 71% Hispanic DMA coverage
  • Audience comp 48/52 MF
  • Top 7 of 10 Markets
  • 45 Affiliates
Demo AQH Rating
HA 18+ 501,600 1.3
HA 18-34 161,500 1.0
HA 18-49 320,100 1.2
HA 25-54 318,300 1.4
HW 18-34 85,600 1.1
HW 18-49 162,400 1.2
HW 25-54 161,300 1.4
  • 25% of listeners have income $50K+
  • 10% of listeners have income $75K+
  • 30% of listeners have some college or more
  • 14% of listeners have graduated college
  • 55% of listeners have 1 or more child in household
  • 21% of listeners have a HH size of 1-2
  • 79% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; SAT 6a-7p; HA18+, HA18-49

Entertainment Weekend Network

Hispanic Adults 18-49, Sat & Sun 6a-12m

Entertainment Weekend delivers the coveted 18-49 Demographic, reaching Hispanic Adults through entertainment features, celebrity interviews, music countdowns and specialty segments, which include fitness and financial tips amongst others.

Entertainment Weekend dominates with Regional Mexican, Spanish CHR/Hits formats, and is concentrated in top markets.

Key Facts

  • 70% Hispanic DMA coverage
  • Audience comp 48/52MF
  • Top 7 of 10 Markets
  • 41 Affiliates
Demo AQH Rating
HA 18+ 1,362,900 3.6
HA 18-34 429,500 2.6
HA 18-49 847,900 3.1
HA 25-54 840,000 3.6
HW 18-34 234,800 3.1
HW 18-49 437,100 3.3
HW 25-54 433,400 3.9
  • 28% of listeners have income $50K+
  • 11% of listeners have income $75K+
  • 33% of listeners have some college or more
  • 16% of listeners have graduated college
  • 53% of listeners have 1 or more child in household
  • 21% of listeners have a HH size of 1-2
  • 79% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; SS 6a-12m; HA18+, HA18-49