La Mezcla con Alex Sensation

Radio’s best DJ, Alex Sensation, hosts La Mezcla, the number one program playing listeners’ favorite tunes in a seamless mix that makes everyone dance at home, on the road, or even at work. Morning, day or night: The Top 40 Latin tracks of the moment creating music SENSATION like no other.

Show Information

Airs: Weekends

Show Length: 2 Hours

Delivery: FTP

For full information and market
availability call us at 786-470-1643
info@aireradionetworks.com

Born in Bogotá, Colombia, Alex Sensation immigrated to the United States at a young age. Influenced by his brother who was also a DJ, Alex began collecting music and at age 16 was already a disc jockey at various nightclubs. At 17 years old, he was working at the world renowned Copacabana Nightclub. In order to work at the club, he had to tell the club’s management he was 19 years old. Alex was determined to succeed and his passion for music went far and beyond.

While working at Copa, Alex was approached by Tony Luna, programming director for New York City’s Amor 93.1 FM. Luna, who back then was programmer for Caliente 105.9 FM, heard Alex spinning and offered him a position as a DJ on the weekends, as a mixer. Alex took the job, and two years and another station name switch later, he was offered a job as the main mixer of a segment called La Mega Mezcla del Mediodía for La Mega 97.9 FM. Six years later, Alex remains the station’s most popular and successful DJ.

Alex Sensation continues his successful career as he brings his Mezcla to a national platform with Aire Radio Networks, mixing the top hits with his unique and high-energy style.

Core Demos

  • Adults 18-34
  • Adults 18-49
  • Women 18-49
  • Adults 25-54
  • Women 25-54
  • M-F 11a-3p
  • 47% Male – 53% Female

Audience Profile

  • 29% of listeners have income $50K+
  • 12% of listeners have income $75K+
  • 41% have some college or more
  • 19% have graduated college
  • 47% of listeners have 1 or more child in HH
  • 21% of listeners have a HH size of 1-2
  • 79% of listeners have a HH size of 3 or more

Source: Arbitron Nationwide, Spring 2015; M-F 11a-3p; HA18+, HA18-49

#1: Program/station audience among all U.S. Radio Stations (A18-49, M18-49, W18-49, and W25-54)
Source: Nielsen Audio DMA, Spring 2015; M-F 11a-3p; WSKQ-FM AQH.

#1: Program/station audience among all U.S. Radio stations in all key Hispanic demos
Source: Nielsen Audio DMA, Spring 2015; M-F 11a-3p; WSKQ-FM AQH; Hispanic P12+, AMW 18-34, AMW 18-49, AMW 25-54

#2: Cume among Hispanic listeners (#1=KIIS-FM LA)
Tied for

WSKQ-FM has 79% higher AQH than nearest Spanish format radio station M-F 11a-3p (Total P12+).
Source: Nielsen Audio DMA, Spring 2015; M-F 11a-3p; Total Persons 12+; Spanish format radio stations.

Alex Sensation reaches nearly 1.3 million listeners P12+ on WSKQ-FM & WXDJ-FM each week.
Source: Nielsen Audio DMA, Spring 2015; M-F 11a-3p; Total Persons 12+.