Por El Placer De Vivir

The Joy Of Living

Self-improvement trainer, author, TV and radio personality, Dr. Cesar Lozano, specializes in helping and training people to find and enjoy life’s balance.

As the host of Por el Placer de Vivir, Dr. Lozano puts to practice years of experience and provides advice on how to live better, learn life-changing habits, and be surrounded by positive thinking.

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Show Information

Airs: Monday – Friday

Show Length: 1 Hour

Delivery: FTP

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Dr. Cesar Lozano’s life work began as a volunteer doctor with Cáritas de Monterrey—an organization serving underprivileged communities in Mexico. It was this work that led him to the idea of getting more involved in the public health of the community so he created the division of Medical Services Coordination and eventually became the organization’s managing director. During this same time period, he also served on the faculty of Public Health for the Universidad Autónoma de Nuevo Leon.
After more than 20 years of treating patients, Lozano became convinced that illnesses have a connection with negative emotions like anger, resentment, and just plain poor attitude. He found that treating medical problems would only take a patient so far and neglecting things like the patient’s “soul” could have real and lasting effects on someone’s health. After years of research, Lozano came up with seminars on Quality Service and Attitude that he presented for Cáritas de Monterrey. With this, his career as a self-transformation speaker began.
As a corporate trainer and speaker, Lozano later became the host of Monterrey’s local TV show Ayuda and for 14 years, he aided more than 30,000 viewers with critical conditions by helping them obtain medical treatments.

Lozano went on to create his own company and achieved popular success with a series of conferences throughout Mexico, Central and South America, and the United States that help people become a better version of themselves. These conferences, called Por el Placer de Vivir, are a compilation of tools that Lozano has seen work first-hand. From the basics of self-reflection to powerful advice on how to improve everyday life perspectives, the conference helps by focusing in participants on personal growth, quality service, leadership, human relations, sales, and positive attitudes. With over 20 million participants across two continents, the Por el Placer de Vivir conference series has already changed many lives for the better. Today, more than 700 national and international companies endorse Lozano’s conferences.
Lozano’s passion for injecting positivity into people’s everyday lives has led him to produce and become the host of the Por el Placer de Vivir radio show, transmitted by MVS Radio on more than 30 stations throughout Latin America, and select U.S. territories.

In 2008, Monitor Latino awarded Lozano as Best Radio Host for 2007-2008 at the Convention of Latino Radio & Entertainment in Los Angeles, California.
In addition to radio, Lozano is the author of 10 self-help publications, including the best sellers “¡Despierta! Que la Vida Sigue” (Wake Up! Life Keeps On), “Frases Matonas” (Killer Phrases), and “Por el Placer de Vivir”. He is also a weekly TV contributor to Monterrey’s Televisa News “Vivir Mejor“ (Living Better) section and Televisa’s international primetime morning show, “Hoy”. Lozano has a devoted following of more than 3 million Facebook fans and nearly 700,000 Twitter users.

Dr. Cesar Lozano received his undergraduate medical degree from the Universidad Autónoma de Nuevo León, a master’s degree in Public Health with a focus on Health in the Workforce, and a Productivity & Quality Processes certification in the Engineering-Architecture division from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) in Monterrey.

  • Self-improvement trainer, author, TV and radio personality, Dr. Cesar Lozano, specializes in helping and training people to find and enjoy the benefits of life balance.
  • Dr. Cesar Lozano is an engaging author, columnist and motivational speaker who empowers millions of people through his nationally syndicated radio show, Por El Placer De Vivir.
  • Dr. Lozano uses the airwaves to offer messages of personal growth and belief in oneself  that inspire listeners to strive for their own dreams and goals. Through his success and rapid audience growth, Lozano is ensuring that the Hispanic voice is heard, which makes him the enviable choice when marketing to the loyal and expanding Hispanic market.